How Can You Make Your Green Website Stand Out More?

By selling eco friendly goods made from manufacturers who are serious about this industry and not try to label a product that is partly eco friendly. To have a greater chance at getting your current buyers to re-order from you, you should provide as much information as possible. Your partners will keep your advertisements and product reviews on their websites if your “percentage of returns” minimal. Your customers will be happy to shop again knowing they are getting a quality environmentally friendly product.

As an eco business friendly product review marketer, I like to find websites that provide as much information as possible. This saves me from having to contact their customer service department and ask them what fibers and colours are used to make their clothing, home wares or body care products. Eco friendly shoppers also want to go online, find that product which fits their needs and order it without having to verify first if the product is truly “eco friendly”.

Eco Businesses Be Aware

For those people who are interested in having others market their website or would like to promote products in this sustainable industry, please don’t use the “eco friendly” phrase if you just want to make a quick dollar to get a slice of the pie. Consumers get upset when they find out the product they bought is not 100% eco. They end up shopping elsewhere and your business gets a bad name.

If you do have a genuine eco friendly product, specify it’s full description. I find products that are mentioned with eco friendly materials don’t include what dyes are used through the process. Company websites which include a detailed description of their items; have a higher chance at obtaining a sale or having the person bookmark their website and return to it, then those who write vague descriptions.

Are You New To Promoting Eco Friendly Products?

Before you consider ordering items wholesale or establishing your eco business, do your research:

  1. Contact the manufacturer/s and finding out more information about how they manufacture the product and what products they use to create the end piece of the clothing or item in question.
  2. Or pay a marketer who can do this for you if you have other commitments.

Consumers don’t like returning goods because of the cost of returning goods is sometimes charged to the consumer, depending on the company refund policy. In some cases, consumers do not return the item, because it may cost more than half what they have already paid for in the original transaction.

Once a consumer buys a product, they want to keep it. If you would like to attract consumers and keep them as loyal customers be upfront and be specific about what you are selling. People are looking for eco friendly items for a reason, to stay clear of chemicals.


How To Market Your Green Business and Grow Well

A Green Business is something to be proud of. By establishing such a business you are contributing to the well being of the Planet and of your fellow man. It doesn’t matter if you are a consulting firm that advises others on the best ways to Go Green or if you sell merchandise that is “green”, by adding your voice and your resources to the Eco friendly movement then you are doing the world a great service.

As the Green Movement gains momentum and more companies are joining the fold it is important to make certain that your business does not become another tree among the ever growing forest. You have to market your business in such a way that it is noticeable and necessary while maintaining the right to be Green.

It’s not easy being Green especially if you are a small business just starting out in the Eco friendly business market. Consumers that are environmentally concerned are also environmentally savvy and know what to look for when shopping for goods and services that boast about being good for the environment.

Greenwashing is a negative term that you never want attached to your business. It means that a company claiming to be eco friendly and green is exaggerating and in truth, their practices of going green just do not hold up under closer inspection. Your business can avoid being accused of Greenwashing by practicing what you preach.

If you deal in energy saving light bulbs, use them in the office, the break room, where ever you can. If you trust the product enough to sell it then use it. If you’re company advises others on ways to Go Green then follow your own advice. Recycle, reuse, install solar panels, water saving products, and whatever else you tell your clients to do.

Remember, no matter how well you advertise your business and market your products, if consumers have no faith in it then you will simply not make a profit and your business will become untrustworthy and a laughing stock.

When it comes to marketing your business and goods look for ways to reduce waste associated with traditional advertising techniques, including the newspaper and other print publications. More newspaper companies are using recycled materials, so if you plan on using the print media make sure your ad appears in a paper that is proud of being recycled. A popular alternative is using online services as a way to market and advertise your business. There are several methods and ways to do this, from creating an entire website devoted to your business, to using ads such as pop up ads or text based ads that appear on websites. A new addition to the online advertising game is sites devoted to marketing Green businesses. These sites allow consumers a place to go to and search databases based on location and products that are eco friendly.

The key to marketing your business and your green products is letting consumers know that it exists. Advertising such a business can be tricky as you will certainly not want to waste resources which may be mistaken as Greenwashing. Get your name out there by word of mouth, through online ads, and with any other innovative and clever method you can think of.

Other ways to market your Green Business can include: offering free recycling at the business location, or offering free seminars on how to go green. Become a positive voice in the community and encourage others, including the city to go green.

Marketing your green business will require extra effort but the rewards are well worth it not just for your profits but for the Earth as well.



Why Eco Friendly?

Today, many businesses are going green. One area of business that is easy to overlook when growing green is your business cards. Many companies and governments around the world are addressing the most important issue of our time: GLOBAL WARMING. In the process of incorporating and making a conscious effort to go green, companies forget the small and basic ways how they can contribute towards this cause. Business cards create a lot of paper waste but are essential to advertising your business. Therefore, we have eco-friendly cards.

Role of Business Cards

A professional card plays an essential role to communicate the nature of business of the corporation. An entrepreneur can create a positive and everlasting impact on the minds of the customers. A business or an entrepreneur can play with colors, patterns, images, fonts and other elements to create an everlasting impression. Unique designing of the cards distinguish the cards from other competitors’ cards.

Why Eco-Friendly Cards?

A marketer can design an eco-friendly professional card which is without health hazards. These cards also leave a deeper visual impact on the minds of the viewers. It is therefore necessary that the designer and printer accord utmost importance while working on business cards. In today’s age and time, when the entire world is concerned about environmental issues, opting for eco-friendly cards is a worthwhile idea for business enterprises. Businesses today can make a big difference to the cause of environmental preservation by switching over to commercial green printing. Entrusting the printing of business cards to an eco-friendly printer will be certainly appreciated by all clients, associates and companies.

Commercial green printing is capable of producing durable, appealing and professional-looking business cards that are very safe for the environment. There is no reason to avoid green print when green printing has grown with technology and is now recognized as an acceptable printing solution the world over. Green printing is affordable is capable of superior printing quality. By printing your business cards in an eco-friendly manner, you will be able to enhance your brand equity while showing parallel support to the green movement.

Is it Eco-Friendly Expensive?

Traditionally many have considered eco-friendly printing as costly, but it is no longer true. Today green printer providers offer competitive prices that are comparable with conventional printers. As far as quality is concerned, eco-friendly printing delivers excellent results.. The soy or vegetable inks offer several bright, vibrant and appealing colors. Eco-friendly printing providers use only paper with high post-consumer recycled content, whitened without chlorine or any chlorine compounds. They make it a point to use only Soy inks because Soy inks are not only more environment-friendly than petroleum-based inks, but they also create a sharper, brighter image.

One can always get cards made from a local printing store or even order them online. The average cost for having printed eco-friendly cards begins at about $40 for 500 cards. On the contrary, making your own cards is inexpensive and a great option. To make an eco-friendly business card, you will need to buy recycled paper. You have a choice of colors as recycled paper is easily available in several colors.

With the help of suitable software on your computer, you can create a business card in the desired pattern. You can make use of any available colors, pictures and fonts. If you cannot get vegetable based ink, you can use ordinary ink for printing on the eco-friendly recycled paper.

Eco-friendly cards also have a few disadvantages. There are not glossy and water-proof like the other business cards. Printing on both sides of an eco-friendly card can also cost a lot of money.

It is advisable to order or prepare as many cards that are actually required. This way, you can save a lot of paper as well as ink. This trivial gesture of yours can help in protecting the environment. Having a eco-friendly business card is a great way to be different from others, as well as protect the environment. With an eco-friendly card, you can create a distinguishable identity and also ‘Go Green’!